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REA Group, 58 Group announce partnership on property listings

chinadaily.com.cn | Updated: Apr 17, 2019 L M S

REA Group, a multinational digital advertising company specializing in property, is pleased to announce a strategic partnership between its online platform Myfun and one of China’s leading online real estate listing platforms under 58 Group, Anjuke on Apr 16, 2019.

REA Group announces partnership with 58 Group on syndication of over 50,000 Australian residential property listings for Chinese buyers. [Photo provided to chinadaily.com.cn]

This partnership will allow Myfun to leverage Anjuke's presence in the market, which covers more than 600 cities and counties, to further expand its footprint in mainland China, while Anjuke will also further enrich its business by providing international properties to Chinese users.

According to the announcement, Myfun will syndicate Australian residential properties, including daily updates on over 50,000 residential listings on Anjuke's platform. Liaison services will also be provided by Myfun to help users throughout their property journey, while data points such as monthly median price, rental price and annual growth rate of listings in Australia will help Chinese buyers understand the Australian market. Nationally listed properties will be featured, as well as specific listings for Melbourne, Sydney, Brisbane and Gold Coast localities.

Anjuke and Myfun will dock high-quality property listings with huge market demands. [Photo provided to chinadaily.com.cn]

"As a leading online real estate listing platform in China, Anjuke has an edge over the market in terms of its coverage of cities, number of listings and a wide variety of property agent brands and broker options," said 58 Group's Senior Vice President and Anjuke's Chief Operation Officer Jeff Ye.

"The collaboration with REA Group will provide a broader range of information and data to our users. At the same time, Anjuke will provide further resources to show high-quality property listings and market updates to global users for properties in Australia and other markets through the syndication of data and supplementary sharing of resources and technology with REA Group," he added.

He also mentioned, "REA Group is equipped with mature management experience and competitive advantages in the industry, with their professionalism in providing property information, development of a property agent network, management of property listings and analysis of property-related data."

According to him, Anjuke and REA Group will continue to deepen communication and collaboration on technological innovation via the adoption of big data analysis, interactive property information display and optimization of the online platform.

He said,"We hope to be a role model in the online real estate platform industry in China."

Kenneth Kent, general manager of REA Greater China commented, "our partnership with Anjuke opens up a broad range of possibilities to offer superior property search experiences to buyers in China. We are excited to announce this partnership as it marks an important step in connecting Chinese buyers with global property markets. It aligns with our core strategy on many fronts and will help provide Chinese investors with greater insight, enabling them to make more informed decisions across a broader suite of international property opportunities."

Kenneth Kent, general manager of REA Greater China, delivers a speech at the press conference. [Photo provided to chinadaily.com.cn]

"The partnership opens up a new chapter for us, with further collaboration already under discussion. In the foreseeable future, we will be delighted to extend the partnership in terms of rental and commercial listings syndication, and other B2B connection opportunities as well as an expansion of other market listings beyond Australia," he noted.